Ride-sharing business model for sustainability in developing country: Case Study Nebengers, Indonesia

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Asirin Asirin, Danang Azhari

2018 IOP Conference Series: Earth and Environmental Science Vol. 158 Issue 1 Conference paper Cited by 2 SDG 11 Quartile

Abstract

The growth of population and urban economy increased the need for humans' mobility to support their activities. On the other hand, online Information and Communication Technology (ICT) is growing rapidly and more affordable. Within few years, there is some sharing economy business formed by using online platform. This condition brings through the emergence of ride-sharing business model using an online platform which can be beneficial to sustainability. This research aims to explore one of ridesharing business models which use the online platform and its impact on sustainability. This research used the procedure of case study method with a single case study of Nebengers. This research explores the case study with the scope of this research is limited by using several conceptual frameworks, they are sharing economy business model, four elements of a business model for sustainability (BMfS), Social Construction of Technology (SCoT), sustainable mobility and agency theory. Nebengers is a sharing economy business using online platform that historically can be explained using Social Construction of Technology (SCoT) Theory. There are conflicts between nebengers entrepreneur and the city government. Nebengers disrupts traditional and formal public transportation services which are managed by the government. However, nebengers also contributes to achieve the city government goal in developing sustainable mobility. The future challenge is how to arrange ride-sharing collaborative governance business model for sustainability in the cities in Indonesia. © Published under licence by IOP Publishing Ltd.

Affiliations

Urban and Regional Planning, Institut Teknologi Sumatera (ITERA), Lampung Selatan Resilience Development Initiative (RDI), Kota Bandung, Indonesia; Urban and Regional Planning, Institut Teknologi Sumatera (ITERA), Lampung Selatan, Indonesia

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